By John M. T. Balmer,Weifeng Chen
This ebook encompasses a interesting variety of updated articles on China from the Journal of brand name Management that marshal learn and scholarship undertaken by way of chinese language, British, ecu and American students. the advance and administration of manufacturers in China has emerged as a space of substantial and growing to be curiosity between branding students and practitioners as a result of the increase and importance of manufacturers inside China. delivering an summary of the improvement and administration of manufacturers in China, Advances in chinese language model Management additionally comprises case reviews of centuries outdated and vastly enjoyed chinese language company historical past manufacturers, luxurious manufacturers, famous cultural manufacturers and international manufacturers in China.
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Advances in Chinese Brand Management (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Weifeng Chen